Silverstone Materialhandling
Company presentation

The expert in material handling.

Silverstone combines one of Europe’s broadest ranges for light material handling with a growing programme of modern lithium forklifts – stocked for fast delivery.

1995Founded in Ljungby
14,000 m²Total warehouse area
25+Countries via dealer network
1.2–16 tonnesStocked forklift range
The right product, the right price and ownership costs you can calculate.

We focus on robust products, high availability, transparent pricing and low costs after the purchase.

Silverstone AB · Ljungby, Sweden
1995
Silverstone philosophy

Low total cost of ownership and transparent pricing.

Silverstone wants to challenge a traditional forklift market where the cost after purchase is often difficult to assess. Our philosophy is simple: robust construction, high operational reliability and low operating and maintenance costs should provide safe and predictable ownership.

Transparent pricingYou should know what the forklift costs – and what it will cost to own over time.
Fair spare parts pricingWe do not add unreasonable mark-ups on spare parts. This makes both service and long-term ownership more cost-effective.
Robust constructionThe products are built to handle daily work and deliver high reliability without unnecessary complexity.
We welcome comparison.

Ask us about both forklift prices and spare parts prices. For us, transparency is part of the offer – not something hidden in the aftermarket.

TCO

Focus on total cost of ownership, not only purchase price.

Open

Clear pricing and straight answers throughout the entire deal.

History of Silverstone

From pallet trucks in 1995 to international material handling.

Silverstone was founded in 1995 in Ljungby by Claes Persson, who is still the owner today. The company started by importing pallet trucks from China and has since grown into an international player in material handling.

Today we have offices and warehouses in Ljungby and ship goods both to dealers and directly to end customers. Our material handling products are sold through dealers in more than 25 countries.

1995
Silverstone is foundedThe business starts in Ljungby.
1998
Cooperation with AhlsellAn important early milestone.
2002
ATV Sweden foundedThe group expands.
2006
Silverstone PolskaEstablished with office and warehouse in Poland.
2008
New 6,000 m² warehouseBuilt along the E4 motorway on the outskirts of Ljungby.
2020
Lithium forkliftsStart of lithium-powered counterbalance forklifts.
2024
Additional 3,000 m²New warehouse completed in central Ljungby.
Silverstone warehouse in Ljungby
Group structure

A group that today has a clearer focus on its core businesses.

Historically, the group has included several business areas, including material handling, furniture, bathroom products, lighting, properties, ATVs and motorcycles.

In recent years, Claes has chosen to focus more clearly on material handling through Silverstone AB and ATVs/motorcycles through ATV Sweden.

Silverstone Holding
ATV Sweden
Silverstone Material Handling
Silverstone Polska
Silverstone Properties
ATV Norway
ATV Finland
Silverstone Holding
ATV Sweden
↳ ATV Norway
↳ ATV Finland
Silverstone Material Handling
Silverstone Polska
Silverstone Properties
The group today

ATV Sweden and Silverstone Polska give the group broad international experience.

ATV Sweden was founded in 2002 by Claes and has grown very quickly. The business is now also active in Poland, Norway, Denmark and Finland. The company represents several brands, with CFMOTO being the largest.

ATV Sweden is today the market leader in Sweden and Poland within its segment and works with more than 300 dealers.

Silverstone Polska was established in 2006. In Poland, we have both office and warehouse facilities for the Polish market.

2002ATV Sweden founded
300+Dealers in the ATV business
2006Silverstone Polska established
5Markets where the ATV business is active

Shared experience

Building strong dealer networks and managing imports, warehouses, spare parts and brands internationally is experience that also strengthens Silverstone’s material handling business.

Warehousing, distribution and aftermarket are part of the group’s DNA.

The same core principles apply regardless of product area: availability, clarity and long-term thinking.

Warehouse & logistics

14,000 m² of warehouse space enables high availability and fast deliveries.

1

5,000 m² in central Ljungby

This is where the head office and a central warehouse are located, closely connected to day-to-day operations.

2

6,000 m² along the E4 motorway

The warehouse was built in 2008 on the outskirts of Ljungby and provides excellent logistics conditions.

3

3,000 m² new warehouse in 2024

The new warehouse was built adjacent to the existing central warehouse in Ljungby.

The total warehouse area enables efficient logistics, high product availability and fast deliveries of both machines and spare parts.

High availability creates safer business.

When the product is already in stock, the path from quotation to delivery is much faster – and the customer avoids unnecessary waiting times.

Our range

From light material handling to complete lithium forklifts.

At silverstone.se you will find our complete range for light material handling – our warehouse range. At silverstonelitium.se you will find our extensive model range of counterbalance forklifts.

Pallet trucks & electric pallet trucks

Standard models, special fork lengths, weighing systems, lithium and electric solutions.

Stackers & mini stackers

From simpler models to lithium versions and higher lifting heights.

Lift tables & ergonomics

Lift tables, light lifters and solutions for a better working environment.

Forklifts & special handling

Lithium forklifts, drum handling, jacks, machinery skates and more.

Silverstone materialhantering
Digital support

The Forklift Finder takes the customer from need to the right model in a short time.

Our new Forklift Finder makes it easy to navigate between all our new stocked forklifts – from 1.2 to 16 tonnes. The customer can filter, compare and quickly understand which model fits best.

Fast navigation

An overview of the entire forklift programme in one clear flow.

Smart filters

Capacity, application, cabin, wheel configuration and other selections.

Compare up to 3 forklifts

Specifications are shown side by side for easier decision-making.

Leasing directly

An indicative leasing calculation helps the customer see an approximate monthly cost.

1.2–16 tonnes

Capacity range in the stocked programme.

3 models

Can be compared at the same time.

Mobile

Built to work well on mobile phones too.

In seconds

From need to the right model.

Smarter customer journey

The Forklift Finder is not just a product list. It helps the customer make a qualified first selection before the quotation dialogue begins.

HELI as partner

One of the world’s largest forklift manufacturers – with long industrial experience.

HELI was founded in 1958 in Hefei, China, and has been China’s largest forklift manufacturer since 1991. Step by step, the company has built a global organisation, a European presence and strategic collaborations.

1958
HELI foundedStarted in Hefei, China.
1991
Largest in ChinaHELI becomes China’s largest forklift manufacturer.
2014
First European centreLocated in Calais, France. Today there is also a centre in Lyon.
2016
7th largest globallyThat same year, cooperation with Jungheinrich begins.
HELI
SILVERSTONE

HELI + Silverstone

HELI contributes product breadth, development resources and global scale. Silverstone adds local stock, product knowledge, support, clear pricing and a faster route to delivery.

HELI today

Global scale combined with continued expansion in Europe.

2018
60 years & over 1 million counterbalance forkliftsThat same year, cooperation with German ZF Group on transmissions begins.
2024
New 20,000 m² European centreOpened in Frankfurt, Germany.
300 000Forklifts produced per year, approximately
150+Countries HELI exports to
2,000+Models in the range
20,000 m²New European centre in Frankfurt

For Silverstone’s customers, HELI’s scale means access to a very broad product platform – while Silverstone’s stock strategy makes selected models quickly available in the Nordic market.

HELI litiumtruck
Lithium batteries

Better working environment and easier maintenance.

With lithium-powered counterbalance forklifts, you avoid local exhaust fumes and diesel particles. This gives a cleaner working environment and better air quality – especially in warehouses, production facilities and other indoor environments where staff work every day.

Up to 80% fewer moving partsCompared with an internal combustion forklift, an electric forklift can have significantly fewer mechanical wear parts.
Smoother serviceFewer wear parts mean easier maintenance and less time in the workshop.
ZAPI on larger modelsThe control system enables adjustment and optimisation according to the needs of the operation.
0

Local exhaust emissions from the forklift during operation.

Fewer

Wear parts and service points than on combustion engines.

Lower

Maintenance needs over time.

Cleaner

Working environment in warehouses and production.

The exact difference in number of moving parts varies between forklift types and designs. The key point is that an electric driveline is mechanically much simpler than an internal combustion driveline.

Cost savings

Lithium technology reduces costs in several ways.

You avoid the fuel costs of diesel and gas and get a battery system that requires significantly less ongoing maintenance than traditional lead-acid batteries.

No diesel or gasElectric operation reduces fuel-related costs and simplifies energy supply.
Long battery lifeLFP batteries can provide several times longer cycle life than traditional lead-acid batteries, depending on operation and charging patterns.
High energy efficiencyLithium generally has higher charge and discharge efficiency than lead-acid, reducing energy losses.
It is the total cost that matters.

Purchase price is only part of the calculation. Energy, maintenance, spare parts, uptime and battery life all affect the cost over the forklift’s lifetime.

Up to 4×

Longer cycle life can be achieved compared with lead-acid when used correctly.

30%+

Higher energy efficiency can be achieved compared with traditional lead-acid batteries.

Efficient & flexible charging

Short charging time and opportunity charging increase availability.

Lithium batteries are maintenance-free in daily battery care: no water refilling, no acid checks and no battery gassing in the same way as open lead-acid batteries.

≈ 2 hCharging time from approximately, depending on battery and charger
0 hNo special rest period after charging
≈ 8 hTypical full charging time for many traditional lead-acid systems
≈ 7 %Can be recharged in approx. 10 minutes on certain systems
Opportunity charge when the forklift is already idleShort charging sessions can be used to keep the forklift available during longer shifts.
Charge closer to the workplaceLFP systems do not require the same battery-room handling as open lead-acid batteries, but the charging location must always follow the manufacturer’s safety requirements.

More time in operation

The major practical benefit is flexibility. Instead of planning the entire workday around one long charging cycle, charging can be spread across breaks and natural stops.

Safe battery technology

Lithium iron phosphate (LFP) – high thermal stability and long service life.

All our counterbalance forklifts use lithium iron phosphate batteries. LFP is a lithium chemistry known for high thermal stability, long cycle life and a lower risk of thermal runaway than several other common lithium chemistries.

High safety marginLFP is more thermally stable than many nickel- and cobalt-rich lithium chemistries, for example.
Long service lifeThe chemistry is well suited to repeated charging cycles and intensive industrial use.
High power outputLFP can deliver the power required for industrial operation while prioritising safety.

LFP is safer than many other lithium chemistries, but no lithium battery is completely risk-free. The battery must always be used and charged according to the manufacturer’s instructions.

LFP

Lithium iron phosphate throughout the counterbalance forklift programme.

Stable

Chemistry with high thermal stability.

Safety across the whole system

Battery chemistry, BMS, charger, temperature monitoring and correct installation work together. It is the complete system – not only the cell chemistry – that determines battery safety.

Sustainability perspective

Why LFP is also an attractive option from a sustainability perspective.

LFP batteries contain neither cobalt nor nickel in the cathode material. This reduces dependence on some of the raw materials often associated with high environmental impact, ethical challenges and volatile pricing.

No cobalt or nickel in the LFP cathodeProvides a simpler material mix than several other lithium chemistries.
Long service lifeFewer battery replacements over time can reduce resource use per operating hour.
High safetyLower tendency toward thermal runaway reduces risks in use and storage.
Recyclable technologyLFP can be recycled, but the environmental benefit also depends on how the battery is produced, used and handled at end of life.
Longer service life is an environmental benefit in itself.

When the same battery can be used for more cycles, the need to produce and transport replacement batteries as often is reduced.

Top-class ergonomics

A chassis built around the lithium battery gives the driver more space.

Our modern lithium forklifts are developed with chassis designed around the lithium battery from the start – instead of simply replacing a traditional lead-acid battery in an older chassis.

Excellent legroomThe more compact battery solution frees up space and creates a roomier driver environment.
Improved comfortA better seating position and more space reduce strain during the workday.
Less fatigueErgonomic details become especially important during long and intensive shifts.
OPSThe sensor detects when the driver is seated and is part of the forklift’s safety logic.
Lithium forklift with modern chassis
Service & claims system

Every case is registered – so we can solve problems faster and learn from them.

All service and claims cases are registered in a claims database. This creates structure and traceability and makes it easier both to help the customer and to provide feedback to the manufacturer.

Full history per product

Previous cases and actions can be followed over time.

The right information from the start

All necessary information is collected directly when the case is registered.

Fast feedback

Structured documentation makes it easier to give the customer a quick response.

Feedback to the manufacturer

Recurring faults can be identified and escalated so the root cause can be eliminated.

Shorter lead times. Fewer misunderstandings. Better product development.

Systematic claims handling is not just administration – it is a tool for better support and higher quality over time.

History

All cases are collected on the same product.

Data

Documentation that can be used for improvements.

Why Silverstone

Easier to buy. Easier to own. Easier to get support.

With a large dealer network, short lead times and a focus on customer service, we aim to create long-term solutions that make your operation more efficient.

Experience since 199530+ years of material handling, imports, warehousing and distribution.
14,000 m² warehouse spaceHigh availability of machines, products and spare parts.
Transparent total costCompetitive purchase price combined with fair costs after the purchase.
Digital guidanceThe Forklift Finder makes it quick to navigate between models from 1.2 to 16 tonnes.
Ask us about the prices.

Forklift, spare parts, operation or total cost of ownership – we want the customer to be able to compare properly.

Silverstone AB · Ljungby